Marketers Embrace Scenario Planning Amid Economic Uncertainty
Businesses are adopting scenario planning models to hedge against economic instability, inflation, and geopolitical risks. Marketers are moving away from blind spending and instead focusing on measurable, outcome-driven strategies to protect brand growth even during market contractions.
The Future of Marketing: How AI and Automation Are Reshaping Digital Strategies
The marketing world is changing—fast. What used to take full teams, massive ad budgets, and weeks of work can now be handled in minutes with the right tools. Artificial intelligence (AI) and marketing automation are not just trends—they’re transforming how businesses attract, convert, and retain customers. At IconiQ, we’re not just keeping up with the […]
Marketing Playbooks for SMBs: How to Build a Scalable and Cost-Effective Growth Strategy
If you’re running a small to mid-sized business, chances are your marketing efforts feel a little… scattered. Maybe you’re posting on social media inconsistently. Maybe you’ve tried paid ads but haven’t seen a solid ROI. Or maybe you’re still trying to figure out if email marketing even works for your audience. You’re not alone—and more […]
CWG Digital Marketing Evolves into IconiQ
A new chapter begins as CWG Digital moves forward as a part of IconiQ, a full-service marketing agency built for brands that refuse to blend in.
TikTok Advertising in Light of a Potential U.S. Ban
Learn how a potential TikTok ban could affect advertising strategies and discover actionable steps for marketers to stay ahead. Explore platform diversification, influencer marketing, and more.
6 Marketing KPIs Every CMO Needs To Know
As a Chief Marketing Officer (CMO), you are responsible for developing and implementing marketing strategies that drive business growth. To do this effectively, you need to have a solid understanding of key performance indicators (KPIs) that measure the success of your marketing efforts. Here are six marketing KPIs every CMO needs to understand: Customer Acquisition […]
Applying the AIDA Framework
Like everything in marketing, understand and applying the right model to your product funnel is going to be the difference between closing customers and simply collecting leads. Today we’re going to talk about a powerful marketing framework called the AIDA model and how it applies to marketing funnels. The AIDA model stands for Attention, Interest, […]
Three Elements Every Website Needs
Your website is your digital storefront, a representation of your brand and the first point of contact with many of your potential customers. As such, it’s crucial that your website is up-to-date, well-designed, and user-friendly. In this blog post, we’ll explore three essential elements that your website must include to achieve these goals: an easy-to-update […]